Welcome to this new blog and I’m going to talk about 7 most effective Facebook Video Marketing Tips & Tricks to grow your social media reach. And we’re starting right now.
Why Your Facebook Reach Is Going Down ?
Do you feel like your Facebook social media channel is stacking the study growth just isn’t there anymore. You are still putting in the hard work and crafting exceptional content. Yet despite your efforts, your organic reach is dropping and your click to rate is following.
It’s not you. It’s the algorithm. One study found that the average reach of a post by a brand or a Facebook page is just 2.6 percent. Facebook has been tweaking its algorithm to show people info that’s relevant to them. Focusing on updates from friends family and pages they’ve specifically interacted with recently and of course, paid ads.
It poses a challenge for marketers. And it’s not just Facebook, Instagram, LinkedIn, and Twitter that also change their algorithms like this. Algorithms are designed to put the right content in front of the right people. So how do you make sure that your content will be supported by algorithms?
What Is The Solution ?
So what is the solution of this problem? The one free and best solution is to use videos. Create great videos for your product or service whatever you are selling.
Why Video Works Better Then Other Methods ?
Video has an irresistible appeal. Video will make up 82% of all consumer Internet traffic by 2022. Using video as part of your marketing strategy can double your conversion rate and increase the time users spend on your site by 105%. And 43% of consumers want businesses to create more video content.
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Video works because it cuts through the noise and grabs our attention. We are attracted to fast-moving and shiny things. It’s biology. And once you’ve got the users’ attention it’s time to follow the golden rule of social media. Create irresistible video content that asses a real question, solve a real problem like an actual person. Here are some tips that will help you do that.
How You Can Start Video Marketing ?
So how do you get started? Coming up with ideas for your first couple of videos doesn’t have to be hard. Use your current assets to get some relevant video topics.
Strat Answering People’s Questions In Your Video
For example, customer questions are a goldmine. Go to the questions that get asked all the time, pick one, and make a short video around it.
Refer Viewer To Your Blog Post For Detailed Solution
If your blog post offers some kind of problem solution then create a video that gives one tip and then is the blog post at the end of the video or in corresponding social media posts. This is a great way to bring older content out to play.
Share Behind The Scene Footage
Consumers have more choices than ever before. Use video to show off your personality and make the connection. Grab your phone and snap some behind-the-scenes footage on its camera and share it with your followers.
Video Marketing Tools
Making a video for social media doesn’t have to be hard and it doesn’t need to involve expensive equipment. Perfect social media isn’t about perfection. It’s about reaching through that digital screen for some human-on-human interaction. Let’s take a look at some tools you can use to make videos quickly.
For Screen Recording
1) The easiest way to make an explainer video or tease an exciting project you are working on is using Screen Recorder. It’s a super useful free Google Chrome extension. Use it to record your screen and share your video on social media straight away.
For Combining Multiple Stuff
2) For putting together great marketing and social media by putting together images, short videos, text, and music are super simple. Video makers like Animoto or Biteable both of these platforms let you add your voiceover.
For Video Editing
3) For quick and simple editing you can use Camtasia. You can make quick videos from your desk crafting the right type of content.
How To Present Your Video
Social media is a lot like picking out birthday gifts for your best friends. If you want to amaze them, you need to put some good stuff in your content. First, create an exclusive attention-grabbing start and keep it short and snappy. After that, a user decides whether to stick around within the first three seconds. So grab that attention and don’t let it go. Also, make sure you include subtitles and minimize the need for text.
Must Include Subtitles
Research says 85% of Facebook videos are watched with the sound off. It’s crucial that the viewer can enjoy your video fully with just the subtitles.
Set Autoplay With Sound Off
Secondly set the autoplay with the sound off. 80% of users get annoyed if your video all the place with some pong. Keep that volume off until they choose to switch it on.
User Facebook Native Videos
Thirdly upload native videos. On average Facebook native videos get 1068% more interactions, 477% more shares, and 530% more comments than videos hosted off-platform. It pays to upload your videos directly to Facebook.
Optimize For Mobile
And lastly, optimize for mobile. Users are five times as likely to watch your video on a mobile device. So Make sure your video works properly on mobile devices.
Importace Of Content Calander
We’ve talked about video topics, software, and best practices. Now we need to take a look at your content calendar.
You’ve got a Content calendar for your blog posts. You use a social media management tool for your updates and you need a Content calendar for video. A content calendar will keep you accountable and help you track results.
It will make sure you never run out of ideas and help you plan ahead of time. Because just like with a blog maintaining a consistent strategy is hard.
This calendar decides how often you are going to make videos, how you will track results, what channel type you want to experiment with first, and how the video will fit into your overall marketing strategy. Then draft some topics and put them on the calendar. This might probably sound a bit obvious considering that we are talking about Facebook video marketing tips but Facebook is the king.
Why Video Marketing On Facebook ?
Now when it comes to video platforms over 1.3 billion people log into Facebook every single day. By planning your content, reusing the assets you’ve already got, and using the right software you can create great videos for Facebook.
Find an audience and grow your following. Don’t let the lack of time excuse. Keep using the video to grow your social media. This is perhaps the number one among all Facebook video marketing tips. Just try it and let us know how it worked out for you in the comments below.
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