Hello! I am here again with one more informational article about Social Media. We are going to talk about How To Find The Right Instagram Influencers For Your Brand to market their product or services and we are starting right now.
How Brands Are Choosing Influencers
We pulled data around the biggest influencers on Instagram. And these are anybody ranging from massive celebrities all the way, to these sort of micro-influencers with 5000, 20000, or 50000 followers. And we found some very interesting things.
So first of all there are very very few influencers and social celebrities that don’t have brands sponsoring them. We’ve made a top list of the biggest brands. These are largely fashion and beauty brands that are sponsoring Instagram influencers to market their product or service.
How They Are Choosing Big Influencers
Now it’s funny. We found celebrities that even have over 150 brands that they’re mentioning. And this is not good for your brand if you are choosing such influencer who is already marketing for 150 brands. Because he/she is just using Instagram for shout outs and that is not so good for Instagram algorithm. Instagram will surely decrease the reach of such page.
One more thing most of them got their following with paid marketing. Of course, if your brand working in the beauty, fashion space, or any other space then you want to be on Instagram, and of course, you have to approach these influencers for marketing.
How They Are Choosing Micro-Influencers
If we talk about micro-influencers, we found that actually, more than 60% of the micro-influencers got their followers with some kind of paid marketing so that when some brands see their following then they can get good sponsorships.
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How Should They Choose Influencers
So what I encourage brands is to do both. Do the big influencers as many as you can and also do market with micro-influencers. But keep one thing in mind that you have to research first about the influencer whether the influencer suits your product or service or not and also he/she has some organic reach on Instagram.
This is the most important factor when you are searching for some influencer for marketing to get some good ROI. You can use also some tools like upinluence which can be helpful for you to choose correct Instagram Influencer for your brand.
I hope you found this article helpful and learned something new. If you did make sure you subscribe to our newsletter so you never miss another article from us. And here is a special article for you which will tell you about 3 Best Instagram Engagement Rate Formula You Must Know. That’s it for today guys and I will see you next time.