I’m gonna tell you How To Make Videos That Get More Views On YouTube so that you can keep people watching your videos, you can keep them coming back to the channel, you can have them subscribing when they do watch your content, and all of the other things that you want as a YouTuber and we’re starting right now.
How To Make Videos That Get More Views On YouTube: The First Step
The very first thing when it comes to making videos that your audience will love is. Of course, The topic. The idea for what it is that you’re actually going to make the video about as a YouTuber most of your battle is won or lost at the topic.
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Because if you don’t come up with a topic that people are interested in or the people that youtube is showing your content to or the people that you’re trying to reach cares about then they’re not going to click on it.
And if they don’t click on it guess what happens. Tou doesn’t get many views and you don’t even get any people coming in to have the opportunity for them to enjoy your video. And look I understand that depending on the type of content that you make, this might be a little bit more challenging for some channels than it is for others.
If You Have Audience Then Take Suggestions From Them
For example, it’s really easy in an established creator case because he/she can just go down into his/her comment section and can look to see the questions people are asking. And he/she can use all those questions and all the feedback that he/she gets back from their viewer to fine-tune the content that he/she is putting out to make sure that viewer will want to click on it because viewers are interested in it.
But I know that some of you don’t have an audience yet. You don’t have the comments section to where you can go and look for ideas for what it is you’re going to make videos about. That’s fine.
One thing that you can do is you can actually go to the youtube search bar and you can start typing in ideas around the topic of content that you make. From there youtube is going to show you the things that the people that are interested in watching your type of content are actually looking for on youtube.
This will help you come up with a ton of ideas and in addition to that, it’s also going to help you make content that the people who are looking for your type of content. So that they’ll click on your videos and you can give them videos that they will love based on the rest of the information.
Research Existing Videos On Topic For Which You Are Preparing
The next part of making videos that your viewers will love is doing a little bit of research. Here’s what I mean. If you have an idea for a video, go to youtube search and type in the idea that you have for a video. And see what shows up. And then from there, you want to go and you want to see how those videos actually perform.
Now some things to consider is you should consider the size of the channel. So for example, if it’s a really big channel then, of course, there’s going to be a lot of views because naturally there’s going to be a lot of people that will just be interested in that video by default. So you want to see if multiple channels have made videos that are similar in topic to what it is that you’re wanting to make a video about, and see the response that those channels got.
So that you can get a general idea of the interest overall in that particular topic. Now there are some tools like Tubebuddy and VidIQ that can help you identify things that people are interested in or maybe other ways that they might be looking for a similar topic that you would be making a video about.
But the idea is you want to look topically for the general interest in that subject. Because if people have an interest in that subject then that’s going to help you be able to say “okay now that I know people are interested in this and I’m trying to make a video that they’re going to love. Now I’m going to actually watch some of the videos that are popping up when I search for this thing or this topic, and I’m gonna watch some of those videos, I’m gonna see can I make a better video, can I create a better hook or a teaser”.
And another thing you can do. When you’re looking at the actual video itself on the video watch pages, you can look and you can see how many comments they got, you can see how many thumbs up they got, and that’s also going to give you an idea of how people enjoyed that video. Because remember we’re trying to make videos that people love.
Plan Your Title Before Recording Video
Now the next thing to think about is your title. And I know what you’re thinking. You’re thinking “but I haven’t even made the video yet why in the world would I be thinking about my title when I haven’t even made the video yet”.
Exactly you haven’t made the video yet, so you want to make sure that you come up with the title first. So that when you do make the video the title is a really good fit for the video in terms of the expectation that somebody’s gonna have when they click on that video, and they come in to watch it.
You have to define what it is that they would click on in your title. Why they should click your title itself and you have to make sure that title is a really good fit for the video so that they get what they expect when they come into the video or they get even more than they expect when they come into the video.
And the reason this is so important is that if you can match or exceed the expectations somebody has then they’re going to absolutely love your video. They’re going to keep coming back to your channel. They’re going to subscribe to your channel because they are getting what they expected when they came into your video.
Also, Plan Your Thumbnail Before Recording Video
And you may or may not have noticed that when I was just talking about the title I also mentioned thumbnails as well. The thumbnail is also important. So when you are thinking of the video that you’re going to make and that expectation that you’re building from the outside before people even click on your video.
The thing that you want to think about is “okay what is it that I’m actually going to make sure that I shoot for the thumbnail or I’m actually going to do with my thumbnail. So that I can compliment my title or add to my title or I can make sure that I’m letting the title and thumbnail work together to win the click and build the proper expectation for the people that are going to click on it.
So that once they click on my video, they enjoy the experience that they get. And look I know depending on the type of content it is that you make I know that not everybody can plan a thumbnail out 100 before they actually make the video.
But if you do go through that process of planning your thumbnail, title before you make your video, then one thing that’s going to help you know the shot, that you need to make sure that you get when you are recording the video.
Let’s say, you’re a vlogger. You’re going out into the world and you’re like “hey my title and thumbnail today is going to be about this” then it tells you hey I need to make sure that when I’m playing this game or when I’m vlogging or whatever type of content it is that you make, that you get that right shot for your thumbnail.
Because remember we’re trying to build expectations here. So that you can deliver that awesome video that they’re gonna love. And when you have that title and you have the thumbnail they’re working together in a great way to win the click, to bring people into your video. This is where you can start planning the actual video itself.
Create An Awesome Teaser Of Your Video
Now the thing that I mentioned about grabbing their attention when the video first opens up, that’s the hook of your video, that’s the teaser of your video, that’s the thing that’s going to get your viewer to watch a little bit more of the video.
It’s the thing that once they click on your title and thumbnail that very first impression that they’re going to get of you of the video content based on the type of content that you make of their experience, that they can continue to expect from your content.
Because we’re building expectations here with the title and the thumbnail. Then they click on that and then they come into the video. You have to make sure that as part of your process of making videos that people love, that you plan what’s going to happen when your video first starts even if you make videos on bullet points or if you’re out vlogging in the world and everything just kind of happens naturally.
Try to plan what happens when the video first opens up so that you can grab a viewer’s attention to pull them through your video. That first part of your video is extremely important.
If you can’t grab a viewer’s attention and help them identify why they should keep watching your video, they’re going to leave and it’s not going to be a quality experience for them. That’s not going to be a video that they love because they’re not going to continue watching it.
Maintain Your Bullet Points Before Recording
Another part of making videos that your viewers will love is also to make sure that you’re fitting in the good stuff throughout the video.
For example, You should write down specifically some bullet points of some things that you want to make sure that you talk about and you should also put some little notes on things that you gotta make sure that you cover. So that you can make sure that you are giving your viewer solid value.
If you’re scripting it’s not that big of a deal. Because you can just write it into your script. But if you’re writing bullet points and you’re using bullet points to help keep you on track with your video in that situation I recommend that you write down specific valuable items.
So that as the video continues you can keep hitting people with value as you go along because to make it easier for people to love the videos.
You gotta make sure that you’re giving them value as well and the more value that you can give to the people that are watching the videos the more that they’ll love the video.
But what you should do if your content type supports it is, as you’re writing your script out or as you’re putting your video together, you should make sure that you are identifying the value that they’re getting throughout the video.
Because if you keep hitting people’s value as they’re going through your video, they’re going to keep sticking around through your video and they’re going to love it because they’re getting stuff out of your video, they’re getting value.
Build An Expectation And Deliver It
Okay, now it’s time to make the actual video you’ve already gone through the planning process. You’ve got your title that you’ve defined why they should click, your thumbnail you’ve defined why they should click that, or how the two work together to get the click you’ve planned out your hook and you’ve written your hooks.
So you can make sure that you’ve built up that expectation and you’re starting to deliver on that expectation. So the very first thing that you do when you go to start making the video, goes ahead and actually record that hook. When you’re recording the hook if you have to record it 10 times or 15 times to nail it, do it. It’s going to be worth it.
Because again this is the part where you’re grabbing their attention. Now if you’re doing vlog content, you’re on gaming content, or something like that then this is where you might want to put a teaser of some kind or something like that that you might have been able to plan ahead of time.
But if you don’t have that then in that situation, this is where you’re gonna have to actually start recording all the stuff, and putting the content together that you’re going to use as the teaser.
But if you’re doing other types of content where you’re actually talking to the camera then in that situation this is where you would actually start delivering that really strong hook and record it as many times as you need to to make sure that you nail it. It’s super super super important
Record For Edit
Okay, since you’re making the video. Now another thing that I recommend that you do is your record for the edit. And the reason that you record for the edit is because it’s gonna help keep you from recording a bunch of stuff.
Be mindful when you’re recording to make sure that every moment that’s hitting your memory card, every moment that’s hitting your phone storage is something that you are going to be able to use or something that the viewer is going to get some type of enjoyment out of, or something that’s going to be an addition to your video, and not just wasted time or wasted space.
Don’t Waste Your Viewer’s Time
And speaking of editing when you are editing your videos as you’ve already recorded the videos, you should make sure that you take out anything that isn’t really necessary for the video. And the reason for that is because of time.
If you respect your viewer’s time your viewers are going to appreciate that, and they’re going to keep coming back to your youtube channel.
They’re going to subscribe when they see your videos for the first time because you’re respecting their time they’re going to appreciate it and they’re going to reward you with a subscribe and they’re going to enjoy your content more
Because you’re respecting their time instead of wasting it and respecting their time really just leans on the viewer experience. Because a lot of content creators okay I want to get views from this video, I want this video to perform well, thinking all of that.
But a lot of us aren’t really thinking about the viewer experience and what it is that the viewer is going to go through when they’re watching the video.
And if you can think of how you can make that viewer experience as awesome as possible for the people that are watching your videos, then in that case what you’re doing is you’re focusing on the thing that matters most.
And when you focus on that thing that matters most which is the viewer experience then people are going to watch your videos for a longer period of time they’re going to get more enjoyment out of the content.
They’re going to keep coming back for more. And the youtube algorithms, they enjoy or they don’t enjoy, but they love that their viewers having a good experience, and the better an experience that you can give the viewer the more they’re gonna show your videos to other people.
And that’s because youtube systems over time will identify that when they show your videos to people and they click on them and they come in those viewers get a good experience, which is ultimately what youtube wants.
Check Audience Retention Report Regularly
Another thing that is extremely important when you’re trying to fine-tune your content to give an awesome experience to your viewers is to make sure that you’re going into your past videos and that you’re looking at your audience retention reports.
Every single video on youtube has an audience retention report. And that audience retention report will tell you exactly how your viewers are responding to the experience that they’re getting when they’re watching your videos.
So by looking at your audience retention reports you’re going to start identifying things like “hey if I have an intro people are leaving during that intro, maybe I need to shorten the intro, maybe I need to change the intro in some way, or maybe I just need to remove it completely based on how people are responding to it.”
Your audience retention reports will show you things, like if you’re using a lot of b-roll in your videos, that may or may not help your video for certain periods of time, based on how much you’re using or the specific b-roll that you’re using.
The same thing goes for the music choices that you’re using when you’re trying to create an awesome experience that a viewer is going to love.
You have to take all of these things into account. The graphics that you’re using, how many graphics you’re using, how much b-roll you’re using, the music that you’re using, the pacing of your video, how much time of your viewers that you’re saving, or how much time of your viewers that you’re wasting it.
All adds up to an experience that your viewers love or that they don’t really care much for, or they at least don’t care as much for as you would like them to.
But in addition to making content that your viewers love there are also things that you can do within your videos to keep people watching for a longer period of time.
To learn even more about growing your youtube channel make sure you subscribe to our newsletter so that you can get more knowledge direct to your inbox. And here I have one more special article for you about How To Think Like A Big YouTube Creator. Thank you so much for watching I’ll see you next time.